By product category, how many consumers switch from national brands to private brands?
Discover why consumers are switching from national brands to private brands across product lines, driven by alliance formation, brand renewal and market factors. In recent years, the shift from domestic production to private companies has improved in various dimensions. This trend is driven by factors such as cost savings, brand innovation and changing consumer […]
How does private label work in physical retail channels versus online?
Explore the online and physical sales channel performance of private label brands by considering factors such as contract formation, logo renewal, and market trends. How private label performs in physical marketing channels versus online: Exploring brand innovation and market trends The store continues to grow, with private label products experiencing significant growth online and on […]